Outreach Strategists Tells Your Story

HealthQuest Infusion & Specialty

Scope

Headquartered in Houston, but looking to grow beyond the region, HealthQuest Infusion & Specialty Pharmacy offers a range of infusion therapies for individuals with autoimmune diseases and other chronic conditions, as well as specialty and compounding services. Patients can receive infusions in their state-of-the art facilities or in their own homes. Home-based medical services have risen to the forefront due to the pandemic, and HealthQuest looks to lead the region as the premiere pharmacy care and therapeutics provider.

Having served the pharmacy care needs of the region for more than a decade, HealthQuest tasked Outreach Strategists with developing a digital program as advanced as their service offerings.

Outreach Strategists created a digital ad program to complement their existing efforts of HealthQuest’s marketers and ultimately increase HealthQuest brand awareness to Houston area hospital case managers to increase the number of patients they serve. We also designed, filmed, and shot several high-quality videos to explain infusion therapy as a training tool for their clients and across diverse health care.

Outcomes

As a result of our work, HealthQuest has continued to grow its brand awareness and provide greater access to care, but the video production that was especially designed for HealthQuest has grown into a training tool that is now being utilized by both medical and nonmedical staff and patients.

Gulfcoast Workforce Solutions

Scope

Workforce Solutions – Gulf Coast is the public workforce development agency serving Houston-Harris County and the surrounding 13 county region, and is the largest of 28 workforce boards in Texas. Outreach Strategists has led the strategic communication services for Workforce Solutions for the last six years. We provide a full suite of public affairs and community engagement services, as well as media relations, focusing on both the general public and regional employers.

Role

Outreach Strategists assisted Workforce Solutions with media outreach and engagement efforts aimed at informing the community about Workforce Solutions’ services and aiding those who were suddenly out of work. Among several initiatives launched were direct partnerships with local televisions stations. KTRK-TV Channel 13 (ABC) launched a weekly virtual job fair through Facebook and, later, their station’s connected TV app. KRIV-TV Channel 26 (Fox) provided a semi-permanent interview segment during their 6:00 a.m. Friday newscasts. Both partnerships continue to the present day. 

Additionally, Outreach Strategists developed a show, “Your Career, Your Choice”, a 30-minute time slot on co-owned KTBU-TV Channel 55 (Quest). Working with our partners at Workforce Solutions, we developed a magazine-talk show hybrid introducing viewers to the plethora of services the agency offers, community groups that provide training programs and other opportunities, advice on writing a compelling resume, strengthening interview skills, and using labor market information in a job search.

Outcomes

A proof-of-concept pilot episode, entitled “Your Career Your Choice – Powered by Workforce Solutions” was produced in March 2021 and was presented to KHOU-TV management in June 2021. The outlet picked up the program with an initial 13-episode order for the first season. Production got underway in January 2022 and continued through July. On July 11, 2022, KHOU-TV assigned the program a 3:00 p.m. Saturday time slot on KTBU-TV with the premiere episode airing on August 6, 2022. Each episode is comprised of three long-form interview segments and two to three pre-taped feature stories related to the theme of each episode. A decision was made very early in the process to recruit Workforce Solutions staff as subject matter experts during interview segments and to serve as feature reporters for pre-taped stories.

Bayou City Initiative

Scope

The Project Recovery Buyout Program assists owners whose property was damaged by the 2017 floods to relocate to areas of reduced flood risk. This mandatory program is a key part of Harris County’s plan to increase the county’s overall resilience to future flooding by buying out properties in pre-identified areas that have previously flooded. Outreach Strategists has brought a human approach to the emotional struggle of the individuals and families that are working with the Harris County Department of Community Services Buyout Program. The families of the Buyout Program are facing the reality of moving away from the communities they’ve raised their families in to work through a fairly long process to eventually access a new home. Outreach Strategists was selected to lead the outreach and engagement efforts to help more than 400 families within these low-lying areas move to higher ground through participation on the program.

Role

Outreach Strategists provided cinematic video products that highlighted the milestones of families and individuals that worked with the program processes, their emotional journey, and flood stories to finally arriving at their forever homes. These video production assets gave a personal connection to the loss but also gives even more encouragement and confidence to a lengthy process that can become time consuming and periodically frustrating.

Outcomes

Coordination with program staff and local leaders has led to more people understanding the relocation assistance available to help them and has linked residents with community resources to assist in the transition into their forever homes. Outreach Strategists customized video production is assisting the Harris County Department of Community Services Buyout Program to continue attracting flood risk residents, while still retaining current program participants to start a new safe and secure life as a homeowner.