
Meet Our
Team!
Leadership
Team











Mustafa Tameez
CEO & Founder
Mustafa Tameez is the Founder and Chief Executive Officer of Outreach Strategists, a leading full-service public relations and marketing firm. With nearly 30 years of experience, Mustafa is a digital marketing expert, strategic consultant in communications and public affairs, and an authority in multicultural markets.
Under Mustafa’s leadership, Outreach Strategists has helped global brands, public agencies, and industry leaders connect with hard-to-reach constituencies. Mustafa’s long career in communications and public affairs has focused on helping clients overcome communication challenges and develop new markets. He has led successful campaigns on healthcare, education, and consumer safety recall efforts, as well as provided strategic guidance to new business ventures and start-ups.
Mustafa has worked with a diverse range of clients, including national brands like Uber, Facebook, and Blue Cross Blue Shield, as well as local entities and non-profits like AARP Texas and the Houston Police Department. He is a national opinion leader, with over 1,000 appearances on CNN, Fox News, and MSNBC.
Honored as one of “2023 Most Admired CEO’s” by the Houston Business Journal, “PR Professional Who Makes a Difference” by Bulldog PR and presented with the “Rising 10 Award” by the Asian Chamber of Commerce, Mustafa’s expertise is not just recognized, but coveted.
In addition to his work with Outreach Strategists, Mustafa is actively involved in various community organizations. He is the Chairman of the Board for the Transportation Advocacy Group-Houston, a board member of the Asia Society of Texas, a Senior Fellow of the American Leadership Forum, an alumnus of the Texas Lyceum, and a member of multiple civic boards.
Mustafa’s expertise, leadership, and commitment to making a difference in the community make him a trusted advisor for clients looking to achieve their goals through strategic communications and marketing. Contact Outreach Strategists today to learn more about how Mustafa and his team can help you achieve your goals.











Paul Rivera
SVP Research & Strategy
Paul Rivera is a research and policy strategist, with more 30 years of expertise in strategic communications, qualitative and quantitative research, and data analysis. His research work has been critical to strategic decisions made by public, nonprofit, and private entities across the United States.
Paul is frequently sought after for his strategic input and wealth of knowledge. He is a veteran of four presidential elections, worked for the Clinton White House, and served as Senior Advisor and Communications Director for the New York State Senate. Paul holds his Bachelor’s degree from Hunter College of the City University of New York and a J.D. from the Fordham University School of Law.


Rogene Calvert
Principal
Ms. Calvert has dedicated her professional life to helping others through nonprofit leadership for more than three decades. From the United Way of the Texas Gulf Coast to the Child Abuse Prevention Network to St. Luke’s Episcopal Charities to the Asian Chamber of Commerce, she has helped shape the direction of countless institutions and nonprofit entities across Houston. Her service led her to work as chief of staff for Houston’s Mayor Pro Temp Gordon Quan and as director of personnel and volunteer initiatives for Mayor Bill White. Her focus is on healthcare, nonprofit management, and economic and business development. Currently on the boards of the Asian American Health Coalition/Hope Clinic, Care for Elders, American Leadership Forum, OCA – Asian Pacific American Advocates, and the University of Houston Hobby Center for Public Policy, she also provides leadership and guidance to Outreach Strategists’ clients. Her areas of expertise include nonprofit organizational management and startup; strategic planning and evaluation; program, community, and economic development; fundraising and grant writing; coalition building and coordination; and advocacy and public policy.


Linda Lorelle
Principal
Linda Lorelle is best known as an Emmy Award-winning journalist who anchored the evening news for nearly 17 years at Houston’s NBC affiliate, KPRC-TV. Linda is also a two-time winner of the prestigious national Gracie Award, given by the American Women in Radio and Television.
These days the Stanford graduate is an entrepreneur, running her multimedia production company, Lorelle Media, and serving as a Principal in Outreach Strategists. Lorelle Media is known for its masterful video storytelling, creating documentaries and other compelling content for corporate and nonprofit clients’ internal use, as well as for broadcast and online distribution.
Clients turn to Linda and her partners at Outreach Strategists for all aspects of strategic communications and customized consulting services that capitalize on the company’s vast network of global contacts. As co-founders of the Linda Lorelle Scholarship Fund, Linda and her husband, Lou Gregory, have awarded more than $4 million in college scholarships to 317 Houston area students. 2016 is the LLSF’s 25th anniversary year!


Michael Moore
SVP Public Affairs & Communications
Michael Moore is a seasoned strategic communications professional with nearly three decades of experience in both the public and private sectors. With notable roles as a presidential appointee to the Department of Energy and Chief of Staff to Houston Mayor Bill White, Michael has a proven track record of shaping policies and driving meaningful change.
In the private sector, he has led communication efforts within large-scale organizations like British Petroleum (BP) and Texas Central, as well as in the agency environment. Notably, he spearheaded the Houston operation for Hill + Knowlton Strategies.
Currently, Michael serves as a trusted advisor at Outreach Strategists, providing strategic counsel in communications and public affairs. He works with a diverse range of public and private sector clients, including the Gulf Coast Workforce Board, Harris Health System, Kelsey Seybold, Wisk Arrow, and others. Additionally, he is a Fellow with the American Leadership Forum, where he contributes his expertise and insights to further promote effective leadership and governance.
Michael holds a Bachelor of Arts degree in Economics from The University of Texas at Austin, which has provided him with a strong foundation for his work. His deep understanding of economic principles enhances his ability to develop effective strategies that deliver impactful results.
With his extensive experience, proven track record, and genuine passion for his work, Michael Moore continues to make a significant impact in the field of strategic communications, driving positive change for clients and society as a whole.
Beyond his professional achievements, Michael cherishes the roles of husband and father. Married to Kathryn Moore, he finds joy and inspiration in his two daughters.















Sabiha Gire
VP Client Services
Sabiha Gire serves Outreach Strategists’ clients with her sharpened project management skills and deep understanding of complex digital marketing strategy.
With nearly a decade of experience on the Outreach Strategists team, Sabiha’s insights and expertise are sought by national brands and organizations to lead multi-channel digital communications strategies. Sabiha has overseen successful marketing campaigns totaling over $12 million in ad buys and is certified by PRSA with the Modern Digital Communications Certificate Program.
Sabiha is an award-winning PR specialist, receiving the “2023 Top Women in Media & Ad Tech” from Admonster, PR Daily’s Top Women in Marketing Awards, Class of 2023 in the Marketers to Watch, Houston Business Journal’s 40 Under 40 Award and “Outstanding AAPI Employee” award from OCA –Asian Pacific American Advocates-Greater Houston. Her leadership has helped projects achieve recognition as finalists and win awards such as the “Communications or PR Campaign of the Year – Social Media Focused” from Stevie’s American Business Awards and PR Daily’s “Social Media & Digital Awards” for Healthcare Marketing.
Sabiha leads cross-functional teams that conduct high-impact marketing campaigns for businesses, governmental entities, and nonprofits. Sabiha successfully managed the nation’s largest auto safety recall effort with a strategic campaign that blended target audience research, digital and traditional marketing, and door-to-door canvassing. Other projects include conceiving and executing a college enrollment initiative, a U.S. Census participation campaign, and multiple public health awareness and education efforts.
A Houston native, Sabiha is a member of the Junior League of Houston, The Public Relations Society of America, New Leaders Council,and was a League of Women Voters “Rising Star.” She often contributes to various community organizations including Houston Area Women’s Center, Texas Children’s Hospital, and serves as a mentor for Girls Leading Our World.
Sabiha earned a bachelor’s degree in International Relations from St. Edward’s University in Austin.















Armando Cuevas Brun
Counsel & Director of Compliance
Multicultural attorney and business advisor with over 15 years of experience, licensed and admitted to practice as an Attorney and Counsellor at Law in Mexico, New York, and Texas.
Armando has attended business and law schools in the US, Mexico, and Canada. His expertise lies in designing and implementing complex cross-border investment structures in multiple industries throughout the USMCA region. Fluency in Spanish and English languages, cultural understanding of the region’s business environments, and knowledge of both common and civil law enable Armando to advise companies and high net worth individuals to do business seamlessly across borders and industries.
Armando has experience on a broad range of high profile cross-border mergers and acquisitions, foreign investment, oil and gas, renewables, secured transactions, franchising, real estate, telecommunications, bankruptcy , financial restructurings, joint ventures, strategic associations, private equity, venture capital, corporate finance, anti-trust, banking, and finance matters, as well as corporate governance and compliance.



Ana Ulloa
Senior Manager- Accounting & Outreach
Ana is an experienced field organizer and political outreach coordinator focusing on nonprofit initiatives and communicating with diverse populations. She manages the field team at Outreach Strategist and synthesizes and analyzes data. Ana is a skilled tax preparer, she is also a trained CPA from Mexico, and a Texas certified paralegal.



Lorenza Carrillo Villaseñor
AVP Creative Services
Lorenza Villasenor leads the Account Services team. In this role, she works closely with clients to pinpoint their needs, and ensures the team is providing quality, economical solutions. She also coordinates internal teams and manages budgets to reach client goals. Ms. Villasenor is multi-talented, with a B.A. in Accounting and Finance and an A.A.S in Graphic Design.
With nearly half a decade of experience on the Outreach Strategists team, Lorenza has overseen successful graphic design projects, creating meaningful, high-impact collateral for clients and has led teams to provide critical marketing insight for corporations, governmental entities, and nonprofit organizations.









Tim Lankford
Sr. Manager
Tim Lankford works closely with our clients to place their stories before local, statewide, and national media outlets. With more than 10 years of experience in communications (including stints as reporter and producer at major broadcast outlets), Tim understands what makes a good story and what it takes to get prime pick-up.
Under his leadership in 2023, Tim led the production of a 13-episode TV series for a client. By leveraging strong media relationships and creatively re-purposing the show, he was able to help this client air these shows at no cost to them, while staying within the federal regulations they must abide by. Notably, this work was also recognized with a Gold Viddy Award and a Bronze Telly Award.











Rebecca Block
The Chief Operating Officer (COO)
Rebecca Block brings more than 20 years of experience serving nonprofit organizations to her role as Chief Operating Officer of Outreach Strategists. She has supported organizations in a variety of capacities including strategic planning, communications, fundraising, program development, and engagement. Her industry experience includes service in health and human services, fine arts, education, criminal justice, mental health, and leadership development.
Before joining Outreach Strategists, Rebecca served as the Vice President of Communications and Engagement for the American Leadership Forum where she led the organization’s communications strategies and developed programming for more than 1,400 senior-level leaders. Prior to that, she served as a Staff Consultant with Sterling, where she provided a variety of consulting services to more than 35 Houston-area nonprofit organizations, including support for operating and capital campaigns.
Rebecca is a Senior Fellow of the American Leadership Forum and a member of the American Marketing Association. In the community, she served on the Board of Trustees for the ERJCC for 10 years, and was a Founder of their award-winning outreach and pipeline development program as well as the Founding Annual Fund Chair for the Bertha Alyce Early Childhood School. Rebecca served as a parent leader for the Horn Helping Hands program and has volunteered for more than a decade with Interfaith Ministries Meals on Wheels Thanksgiving Meal Deliveries. She is also the Founder & Co-Chair of FlexWork Forum with the Greater Houston Women’s Chamber of Commerce, elevating the voice of working parents and like-minded professionals across the community. Additionally, Rebecca served as a mentor for Houston Business Journal’s Mentoring Monday.
She earned a Bachelor of Arts degree from the University of Pennsylvania, where she created an individualized major.






Daniel Meza
Senior Manager- Graphic Desig
Daniel brings nearly a decade of design experience and a B.A. in Design for Graphic Communication to Outreach Strategists’ clients. In his work, he creates visual concepts to captivate audiences.
He has brought his graphic design expertise to many projects including the design and refresh of a variety of communication materials. He is accomplished in designing branding, creative collateral for social media as well as editorial design. His expertise in advertising, editorial design and illustration enables him to develop versatile solutions to overcome any client challenge. Additionally, Daniel is fluent in both English and Spanish, enabling him to create materials in both languages.



Janet Torres
Project Manager- Web
Janet Torres is an integrated designer, responsible for providing practical solutions for a wide range of projects, transforming client’s businesses into solid brands. From concept to execution and implementation, Janet is committed to helping brands communicate effectively, creating an emotional connection that translates the brand value.
Additionally, Ms. Torres is a skilled web designer who creates and enhances website functionality. She designs strategic wireframes to develop the blueprint for each site, creates plans to deliver intended functionality and features, and structures content to drive increased engagement on each website. Prior to working with Outreach Strategists, Janet worked for an agency that specialized in web content and development, building robust skills on web design and implementation.



Jorge Medina
Senior Art director
Jorge Medina is a talented graphic designer who has worked with clients across many industries and sectors. As Art Director, Jorge ensures that each communication strategy provides solutions and addresses the unique needs of each client, defining and developing the overall visual identity for each project. He has worked on significant rebranding campaigns for clients, conceptualizing creative materials, developing new logos and brand manuals, and creating compelling collateral.
In his role at Outreach Strategists, Mr. Medina manages the graphic team and directs the creative process for clients.



Omar Khurshid
Senior Manager
Responsible for providing Outreach Strategists clients with competitive political research and policy analysis. Omar helps clients achieve their goals through original content creation and project management.



Melissa Platt
Senior Director- Marketing
Melissa Platt is a seasoned writer with a background in marketing and politics. For Outreach Strategists clients, she brings experience creating content for digital marketing campaigns as well as other written collateral. Fluent in both English and Spanish, Melissa creates specialized content to shape critical messaging for clients.
Ms. Platt enjoys staying up to date with current events and working on projects with social impact that aim to create a more equal world.


Claudia Morales
Manager
Claudia Morales is a Manager at Outreach Strategists. She works with clients to provide project management and delivery. She graduated in Government and International Relations from Cornell University, and previously worked as a Constituent Services Representative for Congresswoman Lizzie Fletcher, where she assisted constituents with federal agencies, became a flood liaison for local agencies and the TX-07 community.



Natalia Hernandez
Director- Client Services
Natalia Hernandez, an expert in project management, has vast experience in assertive communication and understanding different contexts to develop viable solutions for project cycles. A bilingual professional, Natalia leads project management and the development of strategic solutions. Recently, she brought her leadership to help a client raise awareness about a public health issue. This involved creating a traditional and digital media campaign strategy including the development of original branding, outreach tools, creating ads, and complimentary audio and video, launching the campaign on different platforms and designing a tailored landing page on a campaign website.
Ms. Hernandez has a background in psychology and social studies and earned a Masters in social management and development. She enjoys working on projects with social impact and learning about new disciplines that help her discover new ways of working on different projects and addressing client needs.



Elizabeth Bradford Shaver
Manager
STRETCH—Strategies to Repair Equity and Transform Community Health, a Robert Wood Johnson Foundation-funded program. She holds a Bachelor of Human Development and Family Studies with a focus on industrial Organizational Psychology and a Master’s degree in Social Work with a concentration of Public Health policy from the University of Houston.


Adrian Castillo
Communications Manager



Mariana O’Farril
Associate- Graphic Design
Mariana is a graphic designer, specializing in social media, animation and branding. She has worked in many different industries, providing practical and creative solutions for solving complex problems.
At Outreach Strategists, Mariana brings her graphic design skills to help clients convey their brands and critical messages. Her keen eye on selecting colors, images and typefaces helps to catch attention clients want to bring to their campaigns.
Mariana is fluent in both English and Spanish.



Luis Daniel Iniguez
Senior Associate- Data Analyst
Luis Daniel Iniguez brings his proficiency with data analysis and research to Outreach Strategists. Mr. Iniguez provides insights and synthesizes quantitative and qualitative outcomes for clients, providing them with results to improve the development and impact of their projects.
Luis Daniel has a background in urban studies with a perspective on sustainability. He has nearly a decade of experience as a strategic advisor, territorial intelligence planner, data analyst, and coordinator of various volunteer groups. In the community, he has served as a member of different academic, political, and nonprofit councils.


Adriana Antillón
Manager- Graphic Design
Adriana is a multidisciplinary designer with a strong passion for photography, graphic design, illustration, and aesthetics in general. She has worked in multiple disciplines including photography, branding, editorial design and social media, among others.
In her work at Outreach Strategists, she brings fresh insights and ideas to each project, crafting unique designs for each project.


Leigh Ann Arnold
Senior Director
Leigh Ann brings more than three decades of experience in the nonprofit sector to her work at Outreach Strategists. She will bring her project management and communications expertise to provide strategic insight, execute multifaceted outreach initiatives, and manage client relationships.
Previously, she provided leadership and strategic direction to ECMC Education, Genesys Works National and the Center for Houston’s Future, where she oversaw a broad public initiative and received two national leadership awards for her efforts. Additionally, Leigh Ann also led advocacy and fundraising efforts for more than 25 years for several Texas-based organizations, including the Museum of Fine Arts, Houston, and the Flower Foundation, which she founded.
Outside of her professional responsibilities, Leigh Ann enjoys sports, the outdoors, playing the piano and cooking. She has served on the Board of Trustees for the Houston Ballet Foundation, the Texas Fine Arts Association, and Chinquapin Prep, where she remains an Advisory Trustee. Leigh Ann studied Government and Economics at the University of Texas, Austin.


David Crowl
Senior Director
Mr. Crowl comes to Outreach Strategists from the City of Houston’s Housing and Community Development Department where he worked to end homelessness and provide services to the most vulnerable populations. Previously, he served as Vice President of Public Policy at the Greater Houston Partnership and VP at the Fort Bend Chamber.
At Outreach Strategists, David will serve as an Account Executive, working to lead client projects and initiatives.
David earned a Bachelor of Science from UT Austin in Urban Studies. In the community, Mr. Crowl serves on the board of the Houston Heights Association.


Rasheed Ahmed
Director- Video Services
Rasheed Ahmed is an innovative producer with years of experience in all aspects of video production. He is a visionary creator editor, storyteller and operations manager with demonstrated ability to take an idea from concept to delivery, to produce entertaining and inspiring pieces and newsworthy packages. Mr. Ahmed has expertise in pre production logistics, planning, production, custom graphics composition, special effects and asset management.
Rasheed shares this expertise with clients, creating engaging videos and telling critical stories.


Abraham Ayala
Senior Associate- Content Producer
Abraham Ayala is a talented video creator for social media, news reels and short documentaries. Skilled in editing and cinematography, he reports on current events and is adept with all the latest video technology. He is also skilled in several other areas of production, including directing, writing, and editing for several productions and web-series. With thoughtful creativity, he aims to expand our clients’ brand awareness while providing compelling, insightful video content. He is proficient in several editing software programs and a skilled storyteller.
Abraham is also Bi-lingual in English and Spanish, with video experience in both languages.


Mariana Maciel
Project Manager
With nearly a decade of experience managing projects and serving clients, Mariana Maciel is dedicated to finding innovative solutions to complex problems. She has performed landscape analysis for clients in education and health care, assisting them in making informed decisions on promotional and marketing strategies. Mariana brings her excellent organizational skills to each project she oversees and enjoys all types of campaigns, especially those with a research-oriented approach.


Yaan Ahmed
Senior Associate- Content Producer
Yaan Ahmed brings years of experience in graphic design, social media management as well as video production, audio engineering and editing to the team at Outreach Strategists. He is experienced in the most current video and audio equipment, including drone piloting, as well as editing software including Adobe Photoshop, Illustrator and InDesign as well as Adobe Premiere Pro, After Effects, and Logic Pro X. He is a gifted producer and skilled cinematographer, telling stories for clients to raise awareness and inform brand identity.