RESEARCH & STRATEGY
Our clients’ success stems from understanding the context of their communities. Research is the framework from which our strategy is built and provides clients with insight into how to connect, share information, and drive outcomes.
Our research work has guided the design and implementation of critical initiatives in healthcare, education, infrastructure, transportation, disaster recovery, and workforce development across the Gulf Coast Region, and across Texas.
Our reports provide clients with a roadmap to improve and refine programs and better meet community needs.
Preview a sample of our latest work below.
At Outreach Strategists,
we know how to listen
We help you target the audiences appropriate to your goals, pinpoint effective approaches or interventions, and design the most effective strategic plan to meet your goals.
Focus Groups
Whether it’s online or in person, we conduct individual interviews or focus groups.
Polling
We use public opinion surveys to measure awareness, affinity, and the preferences of your audience, and to identify effective interventions to expand and improve your brand.
Sentiment Analysis
We identify the sentiment of your brand through analysis of news coverage, social media activity, and other sources of public feedback.
AARP is the largest membership organization in America.
Over the course of 10 years, our evolving role with AARP has ranged from strategic communications to building community coalitions and implementing programs across Texas. On an ongoing basis we help AARP manage community engagement efforts, such as roundtable discussions, and provide local public affairs support in key markets.
Our efforts with the City of Houston on “Complete Streets” led to an executive order in October 2013, and our payday lending work resulted in an ordinance being adopted in December 2013.
Our findings from a report on the South Asian community of Greater Houston led to the creation of a non-profit focused on meeting the needs of seniors.
Partnership with AARP, a 38-million-member strong organization, making Houston a better place to live
Facilitated a unique national research convening
“Together, their faces are a portrait of the American voter.”
In 2019, America in One room delivered 526 Americans representing 50 states to Fort Worth, Texas. Participants spent the weekend discussing and sharing their opinions and experiences about national policy issues.
In partnership with Stanford University’s Center for Deliberative Democracy, the National Opinion Research Center, and with funding from the Helena Foundation, Outreach Strategists helped recruit and train facilitators who led small group discussions over three days.
The experiment’s findings supported the original hypothesis- When Americans are provided with information in an environment where they can exchange ideas in a moderated space, their views move to the center of the ideological spectrum.
