For Houston METRO’s Consideration re: Broadcasting Production Services RFP
Below is a curated selection of campaign examples highlighting our mission-driven approach to media planning and production. These samples illustrate how we effectively translate public agency objectives into compelling, educational content that engages diverse audiences and achieves measurable impact.
Example 1
Over the past four years, Outreach Strategists has served as a trusted communications partner to the Harris County Toll Road Authority (HCTRA), supporting strategic public outreach, marketing, and messaging during key phases of Barrier-Free HCTRA, their all-electronic tolling conversion. Our team has produced a range of creative assets—including videos, motion graphics, and broadcast-quality content—to help HCTRA engage the public, build trust, and encourage adoption of new services. One highlight includes our EZ TAG promotional campaign, where we crafted accessible, bilingual videos to educate drivers on the benefits of getting and using an EZ TAG across the region’s tolling system.
TV
Objective and Approach: This broadcast TV spot was intended to promote the EZ Tag, highlighting the discount, which began after Labor Day. We filmed it with Harris County elected officials on location and with a green screen.
Objective and Approach: This broadcast TV spot was intended to promote the EZ Tag and the ease of signing up, as the discount began after Labor Day. We filmed it with Harris County elected officials on location and with a green screen.
Objective and Approach: As part of the TV campaign, we negotiated value-added banner, J-Logo and sponsorships for broadcast and cable channels to raise awareness during traffic reports and peak view times during the holiday.
Objective and Approach: As part of the TV campaign, we negotiated value-added banner, J-Logo and sponsorships for broadcast and cable channels to raise awareness during traffic reports and peak view times during the holiday.
Radio
Objective and Approach: This broadcast radio spot was intended to promote the EZ Tag during the holiday, highlighting the discount. We recorded it with Harris County elected officials.
Web
Objective and Approach: This social media video ad was intended to promote the EZ Tag during the holiday, highlighting the discount. We filmed it with a Harris County elected official on a green screen and animations.
Objective and Approach: This GIF banner display ad was intended to promote the EZ Tag, highlighting the discount, which began after Labor Day, and was placed on high-traffic websites.
Objective and Approach: This GIF Instagram Story ad was intended to promote the EZ Tag during the holiday, highlighting the discount.
Example 2
For the past three years, Outreach Strategists has led marketing and advertising efforts for Houston Community College (HCC), supporting student recruitment, program awareness, and brand positioning across one of the nation’s largest community college systems. Our work spans multilingual campaigns, targeted media buys, and creative production—including broadcast, digital, and social-first video content. From spotlighting career and technical programs to driving enrollment in adult education and workforce pathways, our video productions have helped tell the stories of HCC students while delivering measurable engagement across diverse audiences.
TV
Objective and Approach: This broadcast TV spot in Spanish was intended to raise awareness of the different programs offered at HCC.
Objective and Approach: This broadcast TV spot in English was intended to raise awareness of the mini-semester program offered at HCC for high school students to earn college credits.
Radio
Objective and Approach: This broadcast radio spot in English was intended to raise awareness of the different programs offered at HCC.
Objective and Approach: This broadcast radio spot in Spanish was intended to raise awareness of the different programs offered at HCC.
Web
Objective and Approach: This GIF display ad in English was intended to raise awareness of the different programs offered at HCC.
Billboard
Objective and Approach: These bulletins in English were intended to raise awareness of the different programs offered at HCC.
Example 3
Outreach Strategists has supported University Medical Center with strategic communications and video production designed to build trust, improve patient awareness, and spotlight community-centered care. From educational videos to provider features and testimonials, our work has helped UMC connect with underserved populations and reinforce its role as a safety-net healthcare provider. Each broadcast quality collateral is developed with cultural humility and health literacy in mind, aligning with UMC’s commitment to accessibility, dignity, and public service.
TV
Objective and Approach: This broadcast TV spot was intended to showcase the skill level, talent, and life at UMC.
Radio
Objective and Approach: This broadcast radio spot was intended to showcase the skill level, talent, and life at UMC.
Web
Objective and Approach: This static social media ad in Spanish was intended to showcase the skill level, talent, and life at UMC.
Objective and Approach: This static social media ad in English was intended to showcase the skill level, talent, and life at UMC.
Example 4 – Long Form Videos
From 2016 to 2021, Outreach Strategists led multilingual, community-based outreach and public education efforts to support the Takata Airbag Recall—the largest automotive recall in U.S. history. In partnership with national coalitions, local governments, faith leaders, and grassroots organizations, we developed culturally competent messaging and video content to reach high-risk communities, particularly in South Texas and Gulf Coast regions, for a grassroots engagement campaign. Our creative work included testimonial-driven PSAs, explainer videos, and targeted media campaigns that helped raise awareness about the life-saving importance of replacing defective airbags.
For the last 9 years, Outreach Strategists has been a long-standing partner to the Gulf Coast Workforce Board and Workforce Solutions, helping amplify their mission to connect people with jobs and businesses with talent across the 13-county Gulf Coast region. Through multi-year communications support, we’ve produced broadcast and digital videos that make workforce services approachable and actionable, including the award-winning Your Career, Your Choice television series. These long-form productions and promotional shorts have been used to spotlight in-demand careers, promote job fairs, and guide job seekers through tools like WorkInTexas.com.
Objective and Approach: This video was designed to highlight the community coalition’s outreach efforts to address the life-saving work associated with the Takata Airbag Recall in the Houston region. By featuring a local pastor and the grassroots engagement team lead, the video aimed to build trust within the community and emphasize the importance of replacing defective airbags to ensure public safety.
Objective and Approach: This episode of Your Career Your Choice for Gulf Coast Workforce Solutions helps viewers align their job search with personal values and preferences, like work environment, support, and achievement. Outreach Strategists developed the show’s structure, combining expert interviews, illustrative graphics, and real-world tools such as WorkInTexas.com to help job seekers reflect on what they want from work and build a focused job plan. The tone is practical and encouraging, designed to empower viewers to match their goals with the right career path.
Objective and Approach: In this episode of Your Career Your Choice for Gulf Coast Workforce Solutions, we guide job seekers through healthcare careers as a career option, interviewing a staff member of Hope Clinic, an FQHC and community clinic. Outreach Strategists produced this segment to blend live studio interviews with narrative tips and animated examples.
