Over the last
20 YEARS
Outreach Strategists has grown into one of the largest public relations and marketing firms in Texas.
The firm is a proven leader in strategic communications for corporations, nonprofit organizations and government entities.
Outreach Strategists was formed when Texas became a majority/minority state in 2004. The founder, Mustafa Tameez, chose to name the firm “Outreach Strategists” to give voice to the diverse communities that Texas, then and now, represents. He positioned the firm and client work so that people are included in the most critical conversations, a hallmark of the firm. The success of Outreach Strategists has helped amplify the voices of hard-to-reach communities in Texas, making the state not only diverse but also inclusive.
THE STORY
BEHIND THE STORY
Over 20 years, Outreach Strategists has reached millions of people across the nation through the placement of critical stories in the press.
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America in One Room
In 2019, America in One room delivered 526 Americans representing 50 states to Fort Worth, Texas. Participants spent the weekend discussing and sharing their opinions and experiences about national policy issues.
In partnership with Stanford University’s Center for Deliberative Democracy, the National Opinion Research Center, and with funding from the Helena Foundation, Outreach Strategists helped recruit and train facilitators who led small group discussions over three days.
Houston Police Department
The Outreach Cultural Intelligence training was developed for the Houston Police Department to highlight officers’ connections to the community, the effects of implicit bias, an understanding of the different roles members of society play.
The Houston Police Department (HPD) has over 5,000 sworn officers, over 1,000 civilian personnel, and serves a fast-growing population of around 2.3 million people…
Takata Airbag Recall
Outreach Strategists led public engagement for the largest auto safety recall in U.S. history. In major Texas markets, including Houston and Dallas, we successfully organized a coalition of more than 140 community leaders and groups, who shared critical, life-saving information about the recall with their constituents. With a focus on minority and low-income communities, our engagement efforts included a first-of-its-kind recall canvass operation, knocking on 135,000-plus doors to urge vehicle owners to take advantage of the free life-saving recall.
Uber
When Uber first arrived in Texas and needed help navigating the regulatory and public policy landscape, they turned to Outreach Strategists. We helped Uber negotiate an effective regulatory framework, enabling Uber to stay in Houston during Super Bowl LI and beyond.
Workforce Solutions
Since 2016, Outreach Strategists has helped Workforce Solutions, the largest public workforce development agency in Texas, raise awareness and bring visibility across the local media ecosystem, including video, and earned media. Federal law prohibits using workforce development funding on traditional advertising; therefore, earned media coverage has become the de facto mechanism for promoting their services to the public.
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THE STORY
BEHIND THE STORY
Over 20 years, Outreach Strategists has reached millions of people across the nation through the placement of critical stories in the press.
America in One Room
In 2019, America in One room delivered 526 Americans representing 50 states to Fort Worth, Texas. Participants spent the weekend discussing and sharing their opinions and experiences…
Houston Police Department
The Houston Police Department (HPD) has over 5,000 sworn officers, over 1,000 civilian personnel, and serves a fast-growing population of around 2.3 million people. Ranked the fourth largest city in…
Takata Airbag Recall
Outreach Strategists led public engagement for the largest auto safety recall in U.S. history. In major Texas markets, including Houston and Dallas, we successfully organized a coalition of more than 140 community leaders and groups, who shared critical, life-saving information about the recall with their constituents. With a focus on minority and low-income communities, our engagement efforts included a first-of-its-kind recall canvass operation, knocking on 135,000-plus doors to urge vehicle owners to take advantage of the free life-saving recall.
Workforce Solutions
Since 2016, Outreach Strategists has helped Workforce Solutions, the largest public workforce development agency in Texas, raise awareness and bring visibility across the local media ecosystem, including video, and earned media. Federal law prohibits using workforce development funding on traditional advertising; therefore, earned media coverage has become the de facto mechanism for promoting their services to the public.
Uber
When Uber first arrived in Texas and needed help navigating the regulatory and public policy landscape, they turned to Outreach Strategists. We helped Uber negotiate an effective regulatory framework, enabling Uber to stay in Houston during Super Bowl LI and beyond.
Our impact
Designed
100+
Marketing Campaigns
Earned
$20M+
in media value for a single client
Led
400+
public and private projects
Placed
$50M+
in advertising across Texas
Designed
100+
Marketing Campaigns
Earned
$20M+
in media value for a single client
Led
400+
public and private projects
Placed
$50M+
in advertising across Texas
Advertising
At Outreach Strategists, we know how to cut through the noise to reach key audiences. Through broadcast and digital advertising, our team helps clients reach targeted audiences, deliver important messages, and drive change.
Public Relations
When it comes to managing press coverage and driving public engagement, our team has the expertise you need to succeed. Our seasoned professionals bring a wealth of experience to the table, including an Emmy Award-winning news anchor.
Public Affairs
Our team of consultants brings decades of experience in advocacy, policy analysis, government relations, and external communications. We understand the intricacies of municipal, county, state, and federal government.
Research
At Outreach Strategists, we know how to listen. Through a mixture of culturally relevant and competent qualitative interviews, quantitative surveys, and digital interactions and analysis, we help our clients understand how everyday people think and make decisions.
Training
Outreach Strategists specializes in offering tailored training programs designed to achieve our client’s specialized needs. We offer a diverse array of training options and specialize in developing unique programs to achieve personalized outcomes.
Advertising
At Outreach Strategists, we know how to cut through the noise to reach key audiences. Through broadcast and digital advertising, our team helps clients reach targeted audiences, deliver important messages, and drive change.
Public Relations
When it comes to managing press coverage and driving public engagement, our team has the expertise you need to succeed. Our seasoned professionals bring a wealth of experience to the table, including an Emmy Award-winning news anchor.
Public Affairs
Our team of consultants brings decades of experience in advocacy, policy analysis, government relations, and external communications. We understand the intricacies of municipal, county, state, and federal government.
Research
At Outreach Strategists, we know how to listen. Through a mixture of culturally relevant and competent qualitative interviews, quantitative surveys, and digital interactions and analysis, we help our clients understand how everyday people think and make decisions.
Training
Outreach Strategists specializes in offering tailored training programs designed to achieve our client’s specialized needs. We offer a diverse array of training options and specialize in developing unique programs to achieve personalized outcomes.
One thing that has not changed in 20 years is our commitment to lasting change
At Outreach Strategists, we know how to listen. Through a mixture of culturally relevant and competent qualitative interviews, quantitative surveys, and digital interactions and analysis, we help our clients understand how everyday people think and make decisions. Our award-winning, customized research delivers insights to drive action based on your needs. Our research team helps both emerging and established brands transform their businesses, create differentiation, engage targeted audiences, change public perception, and drive growth.
Click here to read about our work recognized by PR Daily as a finalist for our Research on Affordable Housing for the City of Houston Housing and Community Development Department.
At Outreach Strategists, we know how to cut through the noise to reach key audiences. Through broadcast and digital advertising, our team helps clients reach targeted audiences, deliver important messages, and drive change. Our award-winning, customized digital advertising campaigns deliver high impression and frequency campaigns, geotargeted to reach “hard to reach” audiences. Our team has extensive experience and relationships running campaigns across Meta platforms Facebook and Instagram, LinkedIn, as well as Programmatic Display Ads and many other social media platforms.
Click on the link below to read about our award-winning digital advertising work recognized by the Stevie Awards for a Communications or PR Campaign of the Year for our work with the Texas Department of State Health Services (DSHS). Through our bilingual digital campaign geotargeted to reach high-risk areas for infant mortality, caregivers, health partners, hospital leaders, obstetrics-serving and children’s hospitals, our campaign successfully increased awareness of the life-saving benefits of breastfeeding and safe sleep practices, thus reducing the number of infant deaths due to Sudden Infant Death Syndrome (SIDS) and other causes.
Creative and delightful holiday commercial developed to promote Harris County Toll Road Authority’s E-Z Tag system.
Innovative and engaging commercial developed to promote Houston Community College and their Real World Education campaign.
Creative and delightful holiday commercial developed to promote Harris County Toll Road Authority’s E-Z Tag system.
Innovative and engaging commercial developed to promote Houston Community College and their Real World Education campaign.
When it comes to managing press coverage and driving public engagement, our team has the expertise you need to succeed. Our seasoned professionals bring a wealth of experience to the table, including an Emmy Award-winning news anchor, a former Press Secretary, a television news producer, skilled digital natives and several published writers. Plus, our founder has made more than 1,000 appearances on national outlets like FOX News, MSNBC, and CNN, giving us unparalleled connections and insight into the media landscape.
Outreach Strategists has been working with Workforce Solutions (WFS) since 2016 to elevate the agency’s profile among potential job candidates, employers, community stakeholders, and the public. We have worked closely with WFS leadership to actively partner with local media to produce original content. Because of the TV’s broad reach, Outreach Strategists leveraged its long-standing relationship with local television stations and helped facilitate engagement with KHOU-TV Channel 11, Houston’s CBS affiliate. This led to station management offering the agency a weekly 30-minute time slot on co-owned KTBU-TV Channel 55 (Quest Network) to program at no cost. The result was a Viddy and Telly award magazine-talk show hybrid format TV series called “Your Career Your Choice – Powered by Workforce Solutions.” A proof-of-concept pilot episode was produced in March 2021 and pick up by KHOU-TV with an initial 13-episode order for the first season, which premiered on August 6, 2022. These episodes were also uploaded to the client’s YouTube channel and shared on social media platforms. The team also re-edited segments for further social media promotion.
RESULTS
$20M
in earned media
33
Episodes
14
YouTube Videos
12
Weeks on KHOU-TV
AARP and Coalition, Historic ordinance- payday lenders to curb largest in the South
Our team of consultants brings decades of experience in advocacy, policy analysis, government relations, and external communications. We understand the intricacies of municipal, county, state, and federal government, and are dedicated to helping our clients achieve their specific goals. Our clients rely on us to guide them through the bureaucracy and help them navigate complex regulatory landscapes.
We are proud of our historic work with AARP , successfully engaging the Greater Houston community on the matters of payday lending and complete streets, an initiative to improve transportation for motorists, public transit riders, pedestrians, and bicyclists. We are proud of the impact of this historic work, successfully gathering public attention in the media and building productive working relationships with the City.
Outreach Strategists specializes in offering tailored training programs designed to achieve our client’s specialized needs. We offer a diverse array of training options and specialize in developing unique programs to achieve personalized outcomes. With a blend of interactive workshops, hands-on exercises, and engaging presentations, our expert trainers ensure a dynamic learning experience.
Our notable work with the Houston Police Department (HPD), the fifth-largest in the United States, was instrumental in providing a TCOLE (Texas Commission on Law Enforcement) certified cultural intelligence training curriculum for over 6,000 sworn, civilian, and command staff over a period of 18 months. This course was designed to foster critical thinking skills and build on mutual respect and trust between HPD personnel and the diverse communities that they serve. Through scenario-based and role play exercises HPD personnel cemented their learning and built empathy. Based on quantitative data from participant evaluation forms, nearly 90% of HPD personnel expressed a strong appreciation for the quality, usefulness, and timeliness of the training.
This distinguished and effective training course was highlighted in a publication by the Department of Justice’s Office of Community Oriented Policing Services.
