Award-Winning TV Program Expands Workforce Outreach
Workforce Solutions Gulf Coast, the public workforce system for the 13-county Houston-Galveston region, needed to rapidly connect displaced workers to jobs and resources as unemployment surged during the COVID-19 pandemic. Outreach Strategists led a data-driven workforce development campaign, producing an original television series to expand access to job training and career pathways across the Houston-Galveston region, Texas.
Results
Produced and launched a 13-episode television series with expansion to 33 total episodes
Generated over $20 million in earned media value
Secured 12 weeks of broadcast airtime on Houston television
Created 14+ digital video assets for extended audience reach
Earned Viddy and Telly Awards for excellence in video and television production
2024-2026 strategic vision report designed to communicate workforce priorities, regional insights, and organizational goals.
Social media campaign promoting workforce resources, career pathways, and employer services across the Houston-Galveston region.
Strategy
Data-driven outreach strategy targeting displaced workers and high-unemployment communities
Development of an owned media platform to expand workforce communication beyond traditional channels
Stakeholder engagement with employers, job seekers, and community partners across the region
Strategic media partnerships with local television networks to maximize reach
Integrated content production including broadcast TV, digital video, and social media distribution
Impact
Expanded access to workforce resources and career opportunities, helping job seekers re-enter the workforce and strengthening the regional economy across the Houston-Galveston area.
Branding
Editorial Design
Marketing
Video
