Cruise Advances Autonomous Mobility Engagement and Accessibility in Houston
Cruise, a General Motors subsidiary developing autonomous vehicle technology, sought to reintroduce its autonomous vehicle operations in the Greater Houston area while building public trust and improving accessibility. Outreach Strategists led a data-driven transportation communications and stakeholder engagement strategy to support user adoption and inclusive mobility.
Results
Engaged 70+ participants, including HAVIN members, caregivers, and stakeholders, through targeted accessibility-focused outreach
Facilitated interactive vehicle experiences to build trust and understanding of autonomous technology
Identified key barriers to adoption, including trust, accessibility, and usability challenges
Generated user insights to inform UX design and improve accessibility for autonomous mobility systems
Supported stakeholder-informed strategies for Cruise’s pilot operations in Houston
Strategic communications and storytelling supporting Cruise’s reintroduction in the Houston market.
Strategy
Oversaw stakeholder relations to assess perceptions of autonomous mobility, trust, and usability
Partnered with accessibility groups, including the Houston Area Visually Impaired Network (HAVIN), to inform inclusive design
Facilitated vehicle demonstrations and engagement opportunities for HAVIN members, caregivers, and stakeholders
Identified barriers to adoption and translated insights into user experience and communications strategies
Developed content and storytelling to support Cruise’s local reintroduction and community integration
Impact
Advanced inclusive, user-centered mobility by improving trust, accessibility, and adoption of autonomous transportation in Houston.
Research
Engagement strategy
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