Community Health Choice Advances Executive Visibility and Brand Growth in Houston
Community Health Choice is a local, Houston-based nonprofit managed care organization (MCO) that provides health insurance plans for over 475,000 members in Southeast Texas, sought to elevate the profile of its leadership and strengthen organizational visibility across the Houston region. As healthcare competition and public scrutiny increased, Outreach Strategists developed an integrated public affairs, media relations, and executive branding strategy centered on their CEO.
Results
Their CEO is recognized as Houston Business Journal Most Admired CEO
Named a Top Woman Leader in Healthcare for 2024 by Modern Healthcar
630.6% rise in Facebook visits
Secured media coverage on KPRC, Fox 26, CW39, and ABC13
Mobile-first digital creative promoting Community Health Choice programs and community engagement.
Media event and stakeholder engagement supporting Community Health Choice’s community partnerships and executive visibility.
Strategy
Executive branding strategy to position leadership as a regional healthcare thought leader
Event planning and stakeholder engagement through leadership roundtables
Award identification, submissions, and recognition strategy
Social media management across LinkedIn, Twitter, and Facebook
Media relations, speaking opportunities, blog content, and crisis communications support
Impact
Strengthening executive influence, expanding brand visibility, and positioning Community Health Choice for continued leadership in the Texas healthcare market.
Branding
Research
Event Planing
