Austin Independent School District Rebuilds Enrollment Awareness Across Austin
Austin Independent School District, a large public school district serving the city of Austin, Texas, and surrounding areas in Travis County, sought to recover student enrollment losses following the COVID-19 pandemic and re-engage families who had moved to other education options. Outreach Strategists led an integrated enrollment marketing and community outreach strategy to reposition the district, highlight campus strengths, and reconnect with prospective families.
Increased parent engagement and enrollment after years of decline
Bilingual enrollment guides, campus profiles, videos, and photography assets for 116+ campuses
Austin ISD Showcase connecting families with schools and district programs
Thousands of households reached through targeted student recovery canvassing
Districtwide visibility through digital, radio, print, and community outreach
Bilingual enrollment materials showcasing campuses and program offerings.
Community enrollment showcase connecting families with Austin ISD schools.
Strategy
Conducted market research, competitive analysis, and bilingual focus groups with current and former families
Developed a districtwide bilingual Enrollment Guide featuring every campus and program offering
Produced videos and photography showcasing all campuses for web and social channels
Planned and promoted the Austin ISD Showcase, a district-wide event highlighting campus programs, student achievements, and school accomplishments for prospective families
Designed targeted paid media, canvassing, and pre-K recruitment campaigns to drive awareness and re-enrollment
Impact
Helped Austin Independent School District reconnect with families, restore enrollment momentum, and strengthen long-term confidence in public education across Austin.
Branding
Advertising
Marketing
Research
Video
