THE CHALLENGE

Harris County Community Services Department (HCCSD) faced challenges similar to Integral Care’s current situation:  

• Need for a brand evolution that better reflected their mission and services 
• Requirement to serve diverse communities with varying accessibility needs 
• Importance of maintaining trust while modernizing their visual presence 
• Need for cohesive branding across multiple service programs

STRATEGIC APPROACH

Our team implemented a comprehensive rebranding strategy that mirrors key elements of Integral Care’s scope:

1. Stakeholder-Centered Discovery 

• Conducted multiple discovery sessions with key internal stakeholders 
• Gathered input from service delivery teams 
• Mapped community needs and access points 
• Evaluated existing brand equity

2. Accessibility-First Design 

• Implemented multilingual support (Spanish and Vietnamese) 
• Created ADA-compliant design standards 
• Developed inclusive visual systems 
• Ensured accessibility across all platforms

3. Brand System Development

• Created unified visual identity system 
• Developed comprehensive brand guidelines 
• Designed templates for internal communications 
• Built flexible implementation toolkit

4. Digital Integration 

• Ensured brand consistency across digital platforms 
• Created accessible digital templates 
• Developed user-friendly navigation systems 
• Implemented multilingual content strategy

OUTCOMES

The transformation successfully: 

• Established a clear, cohesive brand identity that reflected the organization’s mission 
• Created accessible, multilingual communications reaching diverse communities 
•  Developed comprehensive brand guidelines ensuring consistent implementation 
•  Delivered flexible templates supporting various communication needs

THE CHALLENGE

The One Water Houston Integrated Water Master Planning Project required clear communication of complex water management concepts to diverse stakeholders. The initiative needed to: 

• Translate technical water management concepts into accessible formats 
• Engage diverse communities across Houston 
• Support the city’s vision for sustainable and equitable water resource management

STRATEGIC APPROACH

As a subcontractor to Jacobs, Outreach Strategists provided specialized communications support through:

1. Visual Communication & Branding 
   1. Created comprehensive branding package including stationery, document templates, and presentation materials 
   2. Developed website design with infographics to explain complex initiatives 
   3. Produced motion graphics and visual elements for video content 
   4. Designed informative graphics to communicate technical concepts in an accessible way
2. Video Production 
   1. Managed concept development and logistics for stakeholder engagement videos
   2. Captured on-location B-roll footage 
   3. Created two explainer videos demonstrating how One Water connects Houston’s water systems 
   4. Developed motion graphics to support branding efforts
3. Design Implementation 

1. Created presentation templates and collateral materials  
2. Designed posters and promotional materials 
3. Developed infographics to simplify complex water management concepts 
4. Ensured all materials aligned with project’s sustainability and equity goals

RELEVANCE TO INTEGRAL CARE

This ongoing project demonstrates our ability to: 

• Transform complex technical concepts into clear, accessible communications 
• Create cohesive branding systems that work across multiple platforms 
• Develop visual storytelling tools that engage diverse audiences 
• Support large-scale public initiatives with professional design and video production

THE CHALLENGE
Outreach Strategists spearheaded a transformative strategic communications and marketing campaign that revolutionized UMC’s public engagement and demonstrated our capacity to drive significant change in the health care communication landscape.

STRATEGIC APPROACH
Faced with this challenge, we crafted a multi-faceted approach that delivered exceptional results:

• Strategic Communications: We developed compelling narratives highlighting UMC’s vital role in the region, effectively communicating its importance to diverse audiences. This involved creating a cohesive story that emphasized UMC’s unique position as the region’s sole trauma center serving a vast 280-mile area.
• Stakeholder Engagement: Our collaboration with local officials and community leaders was key to success, building a network of support crucial for the campaign’s momentum. This approach ensured that influential voices in the community were aligned with UMC’s mission and could help amplify our message.
• Market Research: Through targeted surveys, we gained crucial insights into public perception, allowing us to tailor our messaging for maximum impact. This data-driven approach ensured that our campaign resonated with the local population’s needs and concerns.
• Comprehensive Media Outreach: Our multi-channel approach included traditional and digital media, ensuring our message reached and resonated with diverse audiences effectively. This strategy helped create a consistent narrative across various platforms, reinforcing UMC’s importance to the community.
• Digital Innovation: We developed a custom app to bridge UMC and the local community, enhancing engagement and information dissemination. This innovative approach facilitated real-time information sharing between UMC and the local population, creating a direct line of communication that fostered trust and engagement.
• Branding Revamp: We ensured cohesive branding across UMC’s main campus and all locations in El Paso County, creating a unified and powerful visual identity. This comprehensive branding strategy helped reinforce UMC’s presence and importance across the entire region it serves.

THE TRIUMPH
The campaign’s resounding success in generating community support demonstrates the power of strategic communication in shaping public perception and driving engagement. It showcased our ability to navigate complex health care communications, mobilize community support, and effectively position a medical institution in the public eye.

SCOPE
Harris County Resources for Children and Adults (formerly Harris County Protective Services) engaged Outreach Strategists to help launch a rebranding initiative to create a positive public perception for the agency, increase public awareness of the free services they provide to the community and to cultivate a distinct brand.

ROLE
Outreach Strategists began this rebranding initiative by engaging in a discovery process to inform research strategies. Informed and empowered with critical take-aways from this research, the Creative Team at Outreach Strategists designed content to elevate the understanding of Harris County Resources, increase trust, and ultimately increase brand awareness. With input from key stakeholders including staff, board and community input, our team employed an iterative process to develop a new logo, a messaging guide, and a communications strategy. A formal brand manual was developed as well as new collateral for the organization and guidance for launching the brand on social media and in other digital spaces.

OUTCOMES
Harris County Resources for Children and Adults is now positioned to reach more individuals and reduce previous confusion on who they are and the services they provide.

Outreach Strategists’ work is helping Harris County Resources fashion a distinct and effective brand with the public, manage their interactions with the press and generate earned and digital media coverage.

Estella Olguin, Senior Communications Manager shared the following feedback about Outreach Strategists’ rebranding work:

“We love our new logo.  Across the board.  Everyone loves it and is excited about using it!”

“Having consistency with our brand, all over the organization– on our website, business cards, email signatures, are very important.  As soon as people walk in the door, it all flows together and we love that!”

Joel Levine, Executive Director, said,

“One unexpected outcome of this rebranding initiative is that it has improved morale among our staff.  People on our team are feeling more a part of the agency and are prouder to be able to say who they work for and what they do.  In a time when staff can’t get salary increases, the morale is that much more important.”

“We are changing a culture that has over half a century of history.  Changing that is going to take some time—but having people on board to do that is exciting!”

AMA Crystal award finalist

Scope

The United States has one of the highest infant mortality rates among developed countries, as each year, about 3,500 infants die from sleep-related deaths. Research and science repeatedly show that the adoption of continuous breastfeeding and the implementation of safe infant sleep practices are linked to reducing sleep-related deaths.

Role

In an effort to reduce the number of infant deaths and to educate and support new moms on the benefits of breastfeeding using Safe Infant Sleep (SIS) practices, the Texas Department of State Health Services (DSHS), in partnership with Outreach Strategists (OS), launched a statewide marketing initiative to engage communities around safe infant sleep and breastfeeding practices. The campaign was on television, radio and digital across the state.

To reach a broad base audience across Texas, the OS’ team employed a bilingual digital campaign geo-targeted to reach high-risk areas for infant mortality, caregivers, health partners, hospital leaders, obstetrics- serving and children’s hospitals. The campaign ran across Meta platforms; Facebook and Instagram, LinkedIn, programmatic display ads, over-the-top television (OTT) and T.V. and radio ads.

The campaign achieved the goal of reaching across the state of Texas to share critical infant sleep safety messages and breastfeeding resources with parents as well as caregivers and healthcare providers to save the lives of babies.

Results

A total of 3,502 TV spots ran on 15 stations in English and Spanish, including Fox, CBS, NBC, Telemundo, and Univision affiliates across Texas Nearly 4,000 total radio spots ran on 15 English and Spanish stations, including 104.5 FM Latin Hits, Majic 93.3 and more.