the Texas market
for a single client
OUR WORK
Uber
When Uber first arrived in Texas and needed help navigating the regulatory and public policy landscape, they turned to Outreach Strategists. We helped Uber negotiate an effective…
Census 2020
Outreach Strategists managed regional efforts to maximize 2020 Census response rates in Harris County, the City of Houston, and Fort Bend County, with a combined budget…
Airbag Recall
Outreach Strategists led public engagement for the largest auto safety recall in U.S. history. In major Texas markets, including Houston and Dallas, we successfully organized…
BlueCross
BlueCross BlueShield, the largest health insurer in Texas, approached Outreach Strategists to educate the public about their coverage options under the recently passed Affordable…
OUR CLIENTS
OUR SERVICES
Public Relations
& Rapid Response
We approach crisis communications and public relations with urgency.
Research
& Strategy
Every client receives our best advice on how to define audiences, design precise research approaches, and leverage meaningful insights.
Digital Media
& Marketing
With an approach rooted in research, we develop customized distribution strategies and cost-efficient tactics to reach your target audiences.
Multicultural
Marketing
We develop and implement specific campaigns that capture the voices and passions of key growth segments.
Public
Affairs
We are a full-service public affairs firm which understands how local, state, and national governments make decisions.
International
Public Affairs
Our multicultural team handles cross-border projects and transactions of all sizes and degrees of complexity.
Creative
Services
Our multidisciplinary team designs and creates solutions which help build and establish your brand with the audience you need.
Field
Canvassing
We collect information and convey messaging related to important issues affecting communities across the country.
OUR SERVICES
Public Relations & Rapid Response
We approach crisis communications and public relations with urgency.
Research
& Strategy
Every client receives our best advice on how to define audiences, design precise research approaches, and leverage meaningful insights.
Digital Media
& Marketing
With an approach rooted in research, we develop customized distribution strategies and cost-efficient tactics to reach your target audiences.
Multicultural
Marketing
We develop and implement specific campaigns that capture the voices and passions of key growth segments.
Public
Affairs
We are a full-service public affairs firm which understands how local, state, and national governments make decisions.
International
Public Affairs
Our multicultural team handles cross-border projects and transactions of all sizes and degrees of complexity.
Creative
Services
Our multidisciplinary team designs and creates solutions which help build and establish your brand with the audience you need.
Field
Canvassing
We collect information and convey messaging related to important issues affecting communities across the country.
State & Local Certifications
Created and implemented the public outreach and canvassing campaign for the Federal Monitor appointed to oversee the largest product safety recall in US history
Outreach Strategists led public engagement for the largest auto safety recall in U.S. history. In major Texas markets, including Houston and Dallas, we successfully organized a coalition of more than 140 community leaders and groups, who shared critical, life-saving information about the recall with their constituents. With a focus on minority and low-income communities, our engagement efforts included a first-of-its-kind recall canvass operation, knocking on 135,000-plus doors to urge vehicle owners to take advantage of the free life-saving recall.
Navigated local and state affairs for a global transportation disruptor
When Uber first arrived in Texas and needed help navigating the regulatory and public policy landscape, they turned to Outreach Strategists. We helped Uber negotiate an effective regulatory framework, enabling Uber to stay in Houston during Super Bowl LI and beyond.
Outreach Strategists managed regional efforts to maximize 2020 Census response rates in Harris County, the City of Houston, and Fort Bend County, with a combined budget of over $9 million. We oversaw a data-driven campaign targeting hard-to-count and rural regions with major advertising buys, digital ad placement, and community outreach and engagement.
We delivered unprecedented results, with Harris County and Houston exceeding the statewide average response rate, and Fort Bend County achieving the highest self-response rate in Texas.
Successfully led the most effective local Census efforts in Texas, maximizing response rates in Harris County, the City of Houston, and Fort Bend County
Designed and managed an innovative grass-tops community healthcare coalition for the state’s largest insurer
BlueCross BlueShield, the largest health insurer in Texas, approached Outreach Strategists to educate the public about their coverage options under the recently passed Affordable Care Act. We organized community leaders across major markets to help provide Texans with more information and resources. Community partners were supplied talking points, collateral materials, and social media content, which drove engagement to constituents. The campaign directly reached over 670,000 people and an additional 1.5 million were exposed to social media content.
