Issue and Initiative Campaigns

The challenge:
In challenging economic times, local governments are often caught in the crossfire of the need for more creative financial resources and a voting public less eager to accommodate than in years past. This happens in states and municipalities across the country, as often the most expedient remedy for a complicated problem is to let the voters decide. Obviously, this presents its own unique set of challenges.

Our role:
Outreach Strategists have worked on a number of initiatives in the City of Houston, and members of our team (some as elected officials and others as communications consultants) have worked on referenda throughout the country.

Whether the issue has been a bond initiative or pension reform measure in Houston or an education referendum in Florida, we know how to increase intensity around an issue, to increase grassroots support and, most importantly, to champion your cause effectively and efficiently.

We do this by working with you to put together a full strategic team of experienced campaign professionals, by helping to facilitate the research you need to craft your plan, and ultimately, by creating and implementing a smart, sophisticated communications plan that will move the voters you need to move, in order to win.

The result:
We have a strong track record of success. We recognize that no two referendums are alike; each election requires different coalitions of stakeholders and different campaign approaches. We have built a reputation as an industry leader because of our creative and unique approach to high impact ballot initiatives.